More recently, in September 2013, Rakuten acquired borderless digital content platform, Viki, which now reaches 65% of its 30 million monthly users through mobile devices. You will either: Automatically receive a 6-digit code via an SMS or a phone call. If your country code isn’t shown automatically, or it’s wrong, you will need to update it manually. It also acquired, an Europe-based video-on-demand and streaming service. Enter your phone number (without the first zero). There are 260 million monthly users using Viber to communicate with their friends and family through messages, voice and video calls, and media sharing. As of March 2020, Viber had 1 billion users worldwide. Created by Viber Media, it allows users to connect globally and send free messages, stickers, photos, videos share locations and make free calls.This is expected to help Rakuten penetrate new markets with multiple digital content offerings, in combination with its e-commerce and financial services platforms.Rakuten chairman and CEO, Hiroshi Mikitani said: “Viber has introduced a great sticker market and has tremendous potential as a gaming platform,” amidst other qualities such consistent quality.“This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services,” said Mikitani.Viber CEO and founder, Talmon Marco also highlighted Rakuten’s dominance in Japan as well its global ambitions.Rakuten began its march into global digital content in 2012 with the acquisition of eReading services Kobo Inc, which offers four million eBooks, magazines and newspapers. Viber is a messaging app developed by Rakuten. This is its latest move into the digital content space, following its acquisitions of Kobo,, and Viki.Viber currently has a global user base of 300 million registered users. Rakuten has appointed messaging and VoIP company Viber for US$900 million.
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